Fashion Management

Optimally managed: Your vocational training.

The online B.A. Business Administration with a specialisation in Fashion Management takes place parallel to your training in the field of fashion design - via the online campus of the renowned Allensbach University of Applied Sciences. The innovative, internet-based study format allows you flexibility in terms of both location and time.

The clever integration of training and study plans shortens the duration of your study to four semesters - although you can also study longer if you wish.

The business studies programme with its industry-specific focus on fashion management is at the highest level, both professionally and educationally. After successful completion, you will receive the academic degree online Bachelor of Arts B.A. Business Administration with a specialisation in Fashion Management, which also entitles you to take up a Master's degree.

Just like in a textbook: The course content.

During your studies, you will first expand your business management and marketing knowledge that you have already gained during your training. Afterwards, your lecturers will provide you with extensive, industry-specific know-how from the fashion and textile industry:

You will learn to create pricing, distribution and marketing strategies and to coordinate the production and purchasing of collections. You will acquire specialist skills to manage offline as well as online sales channels. And you will master the art of combining analytical, communicative and creative skills.

Within a short time, you will become a sought-after management expert and a real all-rounder in the fashion and textile industry.